Digital Marketing Fundamentals 360
Gain Real-World Experience And Learn The Fundamentals You Need To Grow Your Business Or Launch Your Digital Marketing Career.
Coverage
360° Digital Marketing Experience
Meta Advertising (Facebook and Instagram Ads). Start to get more visibility, traffic and conversions.
Google Ads and Youtube Ads. Get conversions based on people interests and what they search for.
Search Engine Optimization (SEO). Ever wonder how to get yourself ranked on Google?
Coverage
Ready To Learn?
The internet has changed the way businesses are conducted. You can now reach out to customers from all over the world easily if you know how to leverage on the internet’s full potential.
In 12 Weeks, master in-demand skills and obtain a 360-degree understanding of the digital marketing ecosystem. Receive real-world experience in digital marketing that will ready you for a career in digital marketing or accelerate your company’s growth.
Career Pathways
eCommerce marketer, online marketer, digital marketer, roles that require any specialisation within digital marketing.
Why should you join this program?
Outcomes For You
What you’ll get from this Quantum Degree ®
🗓 Intakes
Boost your credibility and advance your knowledge, role and career.
Upcoming Start Dates
Jan 06, 2023
- Last class: Nov 28, 2022
- Apply by: Dec 26, 2022
*RESULTS DISCLAIMER: No digital marketing background necessary. However, results may vary between individuals depending on how much hard work you put in. It is an intensive bootcamp experience and students are expected to give their 110% to complete the challenges if they wish to achieve their goals to become a competent digital marketers.
Looking for a future intake?
💰 Fees & Payment Method
Boost your credibility and advance your knowledge, role and career.
Pay in full
RM 2800
*Applicable to Malaysian Maybank Credit Card holders.
** We accept payments via Cryptocurrency.
Pay monthly for 24 months
RM 150.27
HRDF Claimable
Check with your HR department today to check if they can send you for this training & be reimbursed by HRDF! 👍
For companies who wish to make HRDF claims, please submit your application to HRDF at least 3 weeks prior to the course start date to ensure successful approval by HRDF
🏫 Class Format
Boost your credibility and advance your knowledge, role and career.
- English as the main language for communication
- 5 weeks / 40 hours
- Online / In-Person: 10am – 5pm, Tuesdays & Saturdays
🗂 Pre-Requisite & Requirements
Following pre-requisites are required for this bootcamp.
- No digital marketing background necessary*
- At least have a Facebook and Instagram account
🎖 Certification
A Certificate of Attendance and a report card of student’s progress are provided. Students must achieve 98% attendance to be eligible for the cert.
Expectation
What You'll Learn
Our curriculum is designed so that each week’s knowledge builds onto the previous one. You will graduate knowing how the languages can be integrated to create a functional application.
Marketing Fundamental
- Learn to create great marketing campaigns. Find out how to segment your customers and identify channels to communicate with them.
- Gain a marketers's perspective and design campaigns based on the key objectives set.
Website & Landing Page Optimization
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How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages.
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Identify key objectives of a web page, and explore various platforms to create great converting websites.
Social Media Marketing.
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Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you.
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Find out how to increase customer loyalty on social media to create trust and relationship.
Tracking and Measuring
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Is your advertising campaign giving you good return on ad spend?
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Learn how to utilize tracking software such as Google Analytics.
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Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.
Content Marketing
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A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels.
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You will see how good content strategy helps generate a higher ROI.
Search Engine Optimization (SEO)
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The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords.
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Learn how to perform SEO both on-site and off-site.
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Ensure that man-hours invested for SEO purposes turn into a good long-term investment.
Email Marketing
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The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords.
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Learn how to perform SEO both on-site and off-site.
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Ensure that man-hours invested for SEO purposes turn into a good long-term investment.
- Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI.
- Learn what re-targeting is, how it can increase your conversion, and how to do it well on Facebook.
- Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing!
- Google Ads, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.
- Learn Google Display Network. Don't lose valuable traffic from potential customers.
- Learn to reach your customers effectively through display advertising.
- Maximize the potential reach of your business using one of the largest advertising platforms available.
- Learn what and how to use various other channels (videos, referrals, influencers etc.) for your business to complete the package of a great customer experience.
- Go beyond the tools and adopt the growth hacker mindset.
- Learn what it takes to grow your company with ideas that are out of the box.
- Review case studies of innovative companies that have growth hacked their way to success.
Testimonials
See how GRIT Asia creates brilliant workforce for many companies around the world.
Reviewer #2 from NUS (May 2023)
Manager Level - NUS
The Digital Marketing course has been an incredibly valuable learning experience. The instructor’s expertise and passion for the industry were evident throughout the course. I appreciate the practical approach, with real‐world examples and case studies that allowed me to apply the knowledge directly. Audrey provided exceptional support and guidance, always available to answer everyone’s questions and offer personalized advice. The class is interesting and interactive.
Shared 11 months ago
Reviewer #1 from NUS (May 2023)
Manager Level - NUS
Audrey was clear, concise and knowledgeable in the topic. Very useful content and I recommend it to everyone whether you run your own business or not as it helps to build up up to date digital marketing knowledge
Shared 11 months ago
Review from
National University of Singapore (NUS)
Adrian Ling
F&B Entrepreneur - Hotelier
After learning digital marketing with Audrey Ling (founder of GRIT Asia) and the team, I was able to use the knowledge I gained and apply it to the company I work at. I am able to modernize my company’s digital marketing structure and bring brand new ideas to the table.
Shared 11 months ago
Review from
Next Academy
Cheah Ka Wai
Co-founder of Breakout Malaysia/ Hauntu/ SPY Game
I have been sending my staff for upskilling and digital marketing training to Audrey over the years (previously with NEXT Academy, now GRIT Asia). It is good to have the team aligned on expectation, though process and execution. This boost productivity, creativity, innovation and speed of execution.
Shared 2 years ago
Review from
Next Academy
Charmaine Sze
Digital Marketer
Well informed instructors and very patient! Patience is crucial when teaching digital marketing especially for those who have zero knowledge. I personally recommend doing some reading before you start the Product Launch Bootcamp (renamed as Digital Marketing Accelerator Bootcamp) as classes are intense. Expect to be absorbing constantly because there is a lot to learn. After the course, there are networking sessions and events as well! Collaborative community.
Shared 2 years ago
Review from
Elaine Soh
Entrepreneur
One of the best training academy I’ve ever attended. Highly professional teaching and smooth transition to each module. Ms Audrey Ling and everyone deserve a big round of applause for all the effort they put into creating content and materials. They spent long hours , day and night working to make sure everything is good for us … highly dedicated team 🙌
Shared 2 years ago
Review from
Next Academy
Jesyka Hiu
Digital Marketer
Overall a very good study (& networking) experience. Their Digital Marketing Product Launch Bootcamp (currently Digital Marketing Accelerator Bootcamp) basically covered everything I need to know for launching an A-Z online campaign. We got to learn everything hands-on with proper guidance. Instructors are always open to questions and willing to share tips/advice especially to business owners or people who just started their businesses.
Shared 2 years ago
Review from
Nadiah Nazri
Digital Marketer
Love learning (taking digital marketing) here! All the tutors (Audrey, Omid, Abel and Peony) are very helpful, engaging and knowledgeable. They are current. They know the game. Importantly they deliver and I implement everything! Guess what? It works. Worth every money spend!
Shared 2 years ago
Review from
Karen Chong
Digital Marketer
Great learning experience with the team! The learning is fun! 😊 well trained trainer by providing marketing insights and strategies!
Shared 2 years ago
Review from
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