“Intensive & immersive. In such a short time, from zero knowledge, I learned at least 10 different channels with such efficiency, and I learn how to strategise my short & long-term plan”
Being a minion helps you stay in the job at the bottom of the pyramid. Being a marketing strategist brings impact that gets you the advancement you want in career, life and business.
In the past 2 years, many businesses have doubled down online and are always hiring for marketers. The landscape is growing. There are abundance of job opportunities.
That’s good news for employment.
BUT for promotion, you need so much more skills than before.
There are many freshies who are getting into the marketing scene because of the promise of a good future. However, we must look into the concept of “Supply and Demand”.
What it means to us?
Mediocre and entry marketing jobs’ salaries will remain stagnated.
The expectation of what makes a good marketer becomes greater and more competitive
The slower you learn and the longer you wait = the tougher it gets to compete
Staying in a job is not hard, but advancing in digital marketing require a different mindset and a broader range of skills and depth.
SUPERSTARS are the ones that grows companies and get the advancement they want in life.
So what makes a SUPERSTAR?
👇👇👇
This is not much talked about. But it’s the reality.
People here are only focused on executing. Usually they do not fully understand the reasoning behind what they do. While they are useful for manual execution of campaigns, they are easily replaceable by AI tools.
Typically, companies are not comfortable for these people to advance and take lead in projects.
Do not be surprised that there are some people who spent years being in this position without them fully realising it.
As a marketer: If you are in this category, you have to move out of this space fast. You need understanding and exposure.
As a employer: If your team consist only of this category, it would be tough for you to utilise the full measure of digital marketing.
Many marketer choose to be a specialist after a few years.
They pour their entire focus on 1 or 2 marketing channels. Subsequently, they neglect the rest.
They are specialist who can bring wonders to the aspect of digital marketing that they are strong in, however, do you know that these people are always at risk?
Why?
Over saturated supply of talent in a single area of specialty. Throw a stone out there. 7 out of 10 would be someone who claim to be Facebook ads specialist.
Directly impacted by changes in platform updates, policies & human behaviours. E.g. US government wanted to ban TikTok, Snapchat losing its position globally, Instagram feeling the pitch from TikTok, AI redefining the future of SEO…
Companies seeking to hire all rounders A few years back, companies tend to hire plenty of specialist on board the team. However, we noticed that today, companies are seek for all rounders.
Replaceable by T-Shaped marketers These days, there are marketers who has breadth and depth across many areas of marketing while specialising in 1 or 2 channels. They have the ability to lead campaigns and understand how different parts of the campaign get impacted.
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How does it impact you?
As a marketer: If you are in this category, it is time to be a T-shaped marketer.
As an employer: Specialist are good to have so long your resources allow it. However, it would be similar to having everyone working in silo without understanding the impact on others.
This means that while specialising in a few channels, you still have good amount of broad knowledge across the board.
This makes you flexible and versatile as your exposure is richer and wider.
People in this category understand how different parts of the funnel work and how to use different marketing channels to push for a campaign’s success.
With this, you can elevate to the next level eaily.
When you are a T-Shaped marketer, you would now meet the requirements of an overall business/ marketing strategist.
In this bootcamp, we help develop in the learner’s the strategist bird’s eye view.
Learn how every part of Digital Marketing WORK together. Not just 1 channel, but multiple marketing channels so that you become a holistic marketer who can think and strategise ahead!
With this, you are enabled to plan your marketing strategy ahead of time 3-, 6-, 12-month based on your business lifecycle and progress.
Instead of just focusing on providing knowledge, we aim to turn knowledge into experience via hands-on activities.
Beyond just learning frameworks and following templates, we encourage our students to develop a higher level of thinking where you can ideate for your own businesses.
In this case, your experience will be evergreen no matter which industry you go to and whichever level in marketing you climb to.
Career pathways
eCommerce marketer, online marketer, digital marketer, channel specialist with a strategist mindset.
My staff who joined the Digital Marketing programme has made significant growth and positive impact to the company’s revenue!
LEO KA WAI
Head of Marketing, Breakout Escape Room | Hauntu | Spygame
Our course design
Designed to Bring You from Ground Up
🌱 Digital Marketing Requires a Sustainable Process
It is not just about ad-hoc execution and tactics. Digital marketing is tedious and require maintenance. It requires planning for the future.
You are not just planting 1 tree. You should aim to build a garden with proper sustainable ecosystem.
You will need to craft out a sustainable mindset and process for your business.
The Marketing Principles
This sets the foundations on how to think like an effective marketer. These principles are evergreen.
Channel Know-How & Tactics
Learn how different channels work and how you can use them individually to drive awareness and conversions.
Repeatable Workflow & Framework
It is all about process & workflow. Getting started is important but keeping a momentum to constantly execute is crucial.
Holistic Marketing Strategy
Learn how different channels work together and how you will plan your strategy depending on your business lifecycle.
…and of course, transforming our AI to become an actual USEFUL assistant to us
Bonuses for You.
Build Your Portfolio While You Learn!
To make this class even more exciting, bring your business/ product along. Use them as your case study and start implementing your learning on them.
This will be your portfolio for job search and more...
Boost Your Productivity with AI Assistant
There is the “noob” way of using AI, or turn AI into actual, impactful advisors using our configuration.
Think yourself as KING 👑 with AI-powered knights. We will show you how.
Get Access to 100+ hours Online Curriculum!
Beyond just coming for the physical class, you will be getting additional mini content for your learning for you!
Don't want to miss this out?
Get your program kit and we will have a chat on your goals and pursuits.
It is not about what you do. It is about the DRIVE in you.
Ask yourself… why do you want to learn Digital Marketing? Is it a WANT or is it a NEED to push you towards your goal.
If you have no vision or goal, this knowledge will not become the weapon you need to win battles.
Personal Growth & Career Shifters
You want to arm yourself with more skills for the future and unlock tangible possibilities such as: career advancement, career shift and even freelancing on the side.
Business Owners & Entrepreneurs-To-Be
You have a heart for business. You will do whatever it takes to hustle and get your business up and running, or running strong.
Company Marketing Team & Marketing Leads
Part of a marketing team? You want to upskill to bring more value strategically, path the way for your marketing direction and manage marketing agencies efficiently.
Need a chat to understand how we are suited to help you grow?
Our curriculum is designed so that each week’s knowledge builds onto the previous one. You will graduate knowing how the languages can be integrated to create a functional application.
The most important, yet often overlooked, foundation that we must keep in mind when building our business goals and developing marketing initiatives.
These three most important points to start with will set the tone for the rest of your digital marketing strategy:
Customer avatars
Value propositions, and
Marketing funnels.
AI Assistant
Boost Your Productivity with Al
ChatGPT assist us in our day-to-day activity.
During this lesson, you will learn how to write prompts to get you effective and impactful ideas for your business in the area of:
Marketing direction
Ideation
Content Creation
Copywriting
Script writing
Blog writing
Content Marketing
Create Impactful Content For Your Business
What makes a good content? How do you come out with content ideas? How do you create content fast?
Here you will learn how to search out for what people are activelyseeking answers for as well as the tools to create content rapidly.
Plan your content ahead of time with us today, be it on social media, videos, infographics or blogs.
Social Media Management
Build A Strong Online Presence: Social Media Management
As a business, social media is crucial for our growth and credibility.
But how can you best use them to your advantage and make it a part of your entire marketing strategy?
During this lesson, you will see how social media serves to help you reach your business goals. You will learn about:
Instagram, Facebook, TikTok management
Social media goal setting
Crisis management
Understanding your social media analytics
Website Optimization
Level Up Your Website & Optimise for Conversion
What makes a good website? What makes a good webpage? What makes a good landing page?
They may sound the same to you, but did you know that all three of them have different answers?
During this portion of the class, we are here to identify the elements that help people convert better and reach their business goals
Tracking & Measurement: GA4
Track, Understand & Make Decision with Data
There are plenty of data everywhere!
Firstly, how do we track them?
Secondly, do we understand what those data points means?
Thirdly, how do we intepret these data and make decisions based on these data?
Here, you will learn about Google Analytics 4 and how you can take action based on some of the data points you see from here.
META Advertising: Facebook & Instagram
Short Term Strategy: Paid Advertising with Facebook and Instagram
Want to get more visibility, traffic and conversions?
Learn how Facebook & Instagram work, what are the objectives, the strategy and how do you evaluate if your marketing campaigns are working or not.
Learn the tips and tricks that helps make a good campaign with Facebook & Instagram Ads.
Google & Youtube Ads
Paid Advertising with Google (PPC/ Search Ad) & Youtube
Do you know that Google and Youtube are the world’s #1 and #2 search engines in the world?
Want to get conversions based on what people search for?
How about getting visibility while people are watching Youtube?
Learn the different types of advertising platforms, what are the objectives, the strategy and how do you evaluate if your marketing campaigns are working or not.
Learn the tips and tricks that helps make a good campaign with Google Search Ads and Youtube Ads.
Search Engine Optimisation (SEO)
Long Term Strategy: Get Yourself Ranked with SEO
Ever wonder how to get yourself ranked on Google? How do you get sustainable traffic from Google?
Learn about technical Search Engine Optimisation (SEO), how to research for keywords and what are some ways to get backlinks from other credible sources!
Digital Strategy
Explore Other Possibilities with Digital Strategy
Finally, we will end the bootcamp with a bang!
After learning so many different aspects of digital marketing, you have to ask yourself…
How do I strategise everything together?
Here you will get to consolidate your learning and see how different channels work together.
Beyond that, you will get to be exposed various digital marketing strategies out there which maybe uncommonly seen.
This give you an opportunity to think above and beyond what you are currently exposed too!
The Digital Marketing course has been an incredibly valuable learning experience. The instructor’s expertise and passion for the industry were evident throughout the course. I appreciate the practical approach, with real‐world examples and case studies that allowed me to apply the knowledge directly. Audrey provided exceptional support and guidance, always available to answer everyone’s questions and offer personalized advice. The class is interesting and interactive.
Shared 1 year ago
Reviewer #1 from NUS (May 2023)
Manager Level - NUS
Audrey was clear, concise and knowledgeable in the topic. Very useful content and I recommend it to everyone whether you run your own business or not as it helps to build up up to date digital marketing knowledge
Shared 1 year ago
Review from
National University of Singapore (NUS)
Adrian Ling
F&B Entrepreneur - Hotelier
After learning digital marketing with Audrey Ling (founder of GRIT Asia) and the team, I was able to use the knowledge I gained and apply it to the company I work at. I am able to modernize my company’s digital marketing structure and bring brand new ideas to the table.
Shared 1 year ago
Review from
Next Academy
Cheah Ka Wai
Co-founder of Breakout Malaysia/ Hauntu/ SPY Game
I have been sending my staff for upskilling and digital marketing training to Audrey over the years (previously with NEXT Academy, now GRIT Asia). It is good to have the team aligned on expectation, though process and execution. This boost productivity, creativity, innovation and speed of execution.
Shared 2 years ago
Review from
Next Academy
Charmaine Sze
Digital Marketer
Well informed instructors and very patient! Patience is crucial when teaching digital marketing especially for those who have zero knowledge. I personally recommend doing some reading before you start the Product Launch Bootcamp (renamed as Digital Marketing Accelerator Bootcamp) as classes are intense. Expect to be absorbing constantly because there is a lot to learn. After the course, there are networking sessions and events as well! Collaborative community.
Shared 2 years ago
Review from
Google
Elaine Soh
Entrepreneur
One of the best training academy I’ve ever attended. Highly professional teaching and smooth transition to each module. Ms Audrey Ling and everyone deserve a big round of applause for all the effort they put into creating content and materials. They spent long hours , day and night working to make sure everything is good for us … highly dedicated team 🙌
Shared 2 years ago
Review from
Next Academy
Jesyka Hiu
Digital Marketer
Overall a very good study (& networking) experience. Their Digital Marketing Product Launch Bootcamp (currently Digital Marketing Accelerator Bootcamp) basically covered everything I need to know for launching an A-Z online campaign. We got to learn everything hands-on with proper guidance. Instructors are always open to questions and willing to share tips/advice especially to business owners or people who just started their businesses.
Shared 2 years ago
Review from
Google
Nadiah Nazri
Digital Marketer
Love learning (taking digital marketing) here! All the tutors (Audrey, Omid, Abel and Peony) are very helpful, engaging and knowledgeable. They are current. They know the game. Importantly they deliver and I implement everything! Guess what? It works. Worth every money spend!
Shared 2 years ago
Review from
Google
Karen Chong
Digital Marketer
Great learning experience with the team! The learning is fun! 😊 well trained trainer by providing marketing insights and strategies!
T-Shaped marketers have good amount of broad knowledge across the digital marketing landscape but has forte in 1 or 2 areas.
Instead of being just a specialist, these marketers are generalist specialising in a few core areas.
Our Digital Marketing training is meant to give deep exposure to our students on the core aspects of digital marketing. This would allow our students to have greater insights on what these channels are and how they work together.
We highly suggest for beginners to sign up for the course earlier. We have additional Digital Marketing online materials covering core marketing principles and concepts which students can learn before the bootcamp starts.
These will greatly assist the students to learn better during our LIVE bootcamps and students will get to spend more energy and effort on the hands-on activities to either build their portfolio or their own business.
That’s great. Some parts of the class would likely be a refresher for you.
Our classes are not just meant for understanding how different platforms work. As an experienced marketer, you can even ask our mentors more interesting questions relating to your business.
But what’s important is to create a repeatable workflow process and to learn how to use AI to assist you in your productivity.
There are a lot of information that can be found on Youtube. Most people do cover the technical know-hows of each platform.
What makes this bootcamp different is:
We take on a more holistic approach towards digital marketing. Our goal is to create a sustainable workflow that is applicable from launch to growth to maintenance.
Our mentors and our exposure would give you insights to different industries and ideas. That’s the most valuable part. Every industry is different yet a lot of materials out there is one-size fits all. During the bootcamp, you will understand the naunces.
We simplify frameworks and processes for you. If you are busy and may not have the time to be up-to-date or have the time to learn by yourself, this is where we come in.
There are a few ways to get unto the freelance route. Before that, what is important is to build confidence and experience.
I highly suggest to join a digital marketing agency to learn the ropes of the business fast. You will be pressured to execute for multiple different companies at one-go.
Alternatively, start with friends and family and build from there.
Also, figure out which aspects of digital marketing would you like to be known for eventually. Being a T-shaped marketer gives you the ability to easily work with any other freelancers and marketers from your client while having certain niches for you to shine in.
We had to accommodate to the appetite of today’s consumers and learners.
And the reason why we included in the 100+ hours online marketing programme is because we wanted to offer more but it is impossible to cover everything within jut 40 hours.
