For marketing teams in Malaysia and Singapore who need more than awareness: Grit‘s hands-on AI marketing training is built for practitioners who want to actually use AI tools, not just hear about them. It’s designed for marketing professionals, content teams, and growth leaders who are ready to apply GenAI to real campaigns, workflows, and deliverables, not sit through another slide deck. Trade-off: this is not a passive certification course. You’ll work through live exercises, build templates, and leave with systems you can deploy immediately.
- 3,000+ marketers trained across banking, insurance, eCommerce, government, and F&B sectors
- Delivered by Grit founder Audrey Ling, a practitioner-trainer who has taught at SIM and NUS
- HRD Corp (HRDF) claimable for Malaysian organisations
Request the training outline to see what’s covered and how it maps to your team’s needs.
What Is Hands-On AI Marketing Training?
Hands-on AI marketing training goes beyond theory. Instead of passively learning what AI can do, participants work directly with tools like ChatGPT, Gemini, and other GenAI platforms to complete real marketing tasks: writing briefs, generating content calendars, building ad copy variations, and creating repeatable prompt workflows.
The defining difference is application. In a hands-on format, you don’t just watch a demo. You use the tools during the session, make mistakes, get coached in real time, and leave with actual outputs you can use. This kind of training accelerates adoption because learners build confidence through doing, not just watching.
According to McKinsey’s research on generative AI, marketing and sales functions stand to benefit most from GenAI productivity gains, with significant potential for content creation, personalisation, and campaign execution. However, that potential is only realised when teams develop actual working proficiency, not surface-level familiarity.
Who This Training Is For
- Marketing teams who want to integrate AI tools into their day-to-day workflows without disrupting existing processes
- Content and social media teams who need to produce more, faster, without sacrificing quality or brand voice
- Growth and performance marketers looking to use AI for campaign planning, copywriting, and A/B testing at scale
- Marketing managers and leads responsible for upskilling their teams and driving AI adoption internally
- Corporate L&D and HR teams sourcing HRDF claimable training for marketing departments
- Entrepreneurs and SME owners who wear multiple hats and need to execute marketing more efficiently with fewer resources
No technical background is required. This training is designed for marketers, not engineers.
What You’ll Learn: Core Training Modules
Grit’s hands-on AI marketing training covers practical application across the full marketing workflow. Modules are customised based on your team’s priorities, but typically include:
1. AI Foundations for Marketers
Understand how large language models (LLMs) work, what they’re good at, where they fail, and how to evaluate AI outputs critically. This builds judgment, not just tool familiarity.
2. Prompt Engineering for Marketing Tasks
Learn to write structured prompts that produce consistent, on-brand outputs. Covers prompting for blog posts, ad copy, email sequences, social captions, and creative briefs. Participants build a personal prompt library during the session.
3. AI for Content Creation and Repurposing
Use AI to generate first drafts, repurpose long-form content across channels, maintain brand voice, and dramatically reduce content production time without sacrificing quality.
4. AI for Campaign Planning and Strategy
Apply GenAI to ideation, audience research, competitor analysis, and campaign structure. Learn to use AI as a thinking partner, not just a writing assistant.
5. Building Repeatable AI Workflows
The most valuable outcome: structured workflows your team can use repeatedly. By the end of the session, participants have documented processes for at least two to three recurring marketing tasks.
6. Responsible AI Use and Governance
Practical guidance on data privacy, brand safety, fact-checking AI outputs, and managing risk within a corporate context.
Speak to an advisor to review the full outline and customise it for your team.
How Grit’s Training Approach Is Different
| Training Type | Format | Outcome | Best For |
|---|---|---|---|
| Grit Hands-On Training | Live exercises, practitioner-led coaching, real deliverables | Applied skills + reusable workflows | Corporate teams, marketing professionals |
| Online Self-Paced Courses | Video lectures, quizzes | Awareness and concept understanding | Individual learners at own pace |
| Academic / University Programmes | Lectures, readings, theory | Foundational knowledge | Students, long-form credentials |
| Generic AI Awareness Workshops | Keynote-style, demo-heavy | Inspiration, limited implementation | Leadership briefings |
Grit’s training is designed for execution. Sessions are structured around real marketing scenarios, not hypothetical use cases, so participants leave knowing exactly what to do when they’re back at their desks.
Founder and lead trainer Audrey Ling brings direct practitioner experience to every session. Having trained corporate teams across Malaysia and Singapore, including engagements with institutions such as SIM and NUS, she understands the specific friction points that get in the way of AI adoption in marketing teams: skepticism, inconsistent outputs, brand voice concerns, and lack of structured workflows.
Training Formats Available
Grit offers flexible formats to suit different team sizes, timelines, and learning objectives:
- Half-day workshop (3-4 hours): Focused sprint on one or two priority skill areas. Ideal for teams new to AI or looking to address a specific gap.
- Full-day bootcamp (6-8 hours): End-to-end training covering foundations through to workflow building. Recommended for teams serious about implementation.
- Multi-session programme (2-4 days): Deeper capability building with application sprints between sessions. Suitable for organisations rolling out AI adoption across departments.
- Custom corporate programme: Tailored to your industry, team structure, tech stack, and marketing channels. Includes pre-session discovery and post-training support.
All formats are available in-person (Kuala Lumpur, Malaysia and Singapore) or virtually for distributed teams.
HRDF / HRD Corp Claimable Training
For Malaysian organisations, Grit’s AI marketing training programmes are HRD Corp (HRDF) claimable. This means eligible companies can offset training costs using their HRD Corp levy, making it significantly more accessible to fund professional development for marketing teams.
If your organisation contributes to HRD Corp and you’re planning to train your marketing team, this is a practical way to invest in capability without a full budget outlay. Speak to the Grit team to confirm programme eligibility and assist with the claims process.
Key Takeaways: What to Expect From Hands-On AI Marketing Training
- Shift from passive to active: Participants work with AI tools in real time, not just watch demonstrations
- Build a prompt library: Leave with documented, reusable prompts for your most common marketing tasks
- Establish two to three AI workflows: Structured processes for recurring activities like content creation, campaign planning, or reporting
- Develop critical judgment: Know when and how to trust AI outputs, and when to override them
- Gain adoption momentum: Create a shared vocabulary and shared confidence across your team around AI use
- Access post-training support: Grit’s programmes don’t end at the session. Teams can access follow-up advisory to support implementation
Frequently Asked Questions
Do participants need technical skills or coding knowledge?
No. Grit’s hands-on AI marketing training is designed specifically for marketers without technical backgrounds. The focus is on practical tool use, prompting, and workflow design, not coding or AI development.
What tools are covered in the training?
Training covers leading GenAI platforms relevant to marketing tasks, including ChatGPT, Gemini, and category-specific tools for content, SEO, and campaign planning. The specific tool stack can be customised based on what your team already uses.
Can the training be customised for our industry?
Yes. Grit works with teams across banking, insurance, eCommerce, government, F&B, and professional services. Industry-specific examples and scenarios can be incorporated to make the training immediately relevant to your context.
How many participants can attend a session?
Hands-on sessions work best in groups of 10 to 25 participants. Larger groups can be accommodated with adjusted formats. Contact Grit to discuss the right structure for your team size.
Is this training available outside Malaysia?
Yes. Grit delivers training in Malaysia and Singapore and can support virtual sessions for teams elsewhere in Southeast Asia.
Summary
Hands-on AI marketing training bridges the gap between awareness and action. For corporate marketing teams, content teams, and growth professionals in Malaysia and Singapore, Grit’s practitioner-led programmes are designed to build real, repeatable capability: the kind that shows up in faster execution, stronger outputs, and measurable performance improvement. Sessions are flexible, HRDF claimable for Malaysian organisations, and customisable for your industry and team structure.
If your team is ready to move from “we should use AI” to “here’s how we use it every day,” this is where to start.
Ready to explore hands-on AI marketing training for your team?
Contact us on WhatsApp: +6012-3931007
