For marketing teams in Malaysia and Southeast Asia looking to scale video content, Grit Asia’s GenAI for Video Marketing course is the most practical starting point. It’s designed for practitioners — not developers — who want to use generative AI tools to plan, script, produce, and repurpose video content faster and at lower cost. Video now accounts for over 82% of all internet traffic (Cisco Annual Internet Report), yet most marketing teams still produce it manually, slowly, and inconsistently. This course changes that.
- Who it’s for: Content marketers, social media managers, brand teams, and marketing leads who want to integrate AI into their video workflow
- Key trade-off: You won’t become a video editor — you’ll learn to direct AI tools that dramatically reduce production time and increase output volume
- Data point: Marketers using AI in content creation report up to 3x faster production cycles (McKinsey, The Economic Potential of Generative AI)
- Data point: 91% of businesses use video as a marketing tool (Wyzowl State of Video Marketing), yet most teams cite capacity as their #1 bottleneck
Request the full course outline or speak to a programme advisor before reading on.
What is a GenAI for Video Marketing Course?
A GenAI for video marketing course teaches marketing professionals how to apply generative AI tools — including large language models, AI video generators, and AI-powered editing platforms — to every stage of the video content lifecycle. This covers ideation, scripting, production, publishing, and repurposing.
Unlike generic AI courses, a good GenAI video marketing programme is anchored to real marketing workflows. The goal is not to learn AI for its own sake, but to build a faster, more scalable video engine for your team — one that maintains brand quality while reducing reliance on large production budgets or external agencies.
What You’ll Learn: Core Curriculum
Grit Asia’s GenAI for Video Marketing course covers the full content production pipeline, from strategy to execution. Modules are designed to be applied immediately — not stored in a slide deck.
Module 1: Video Strategy with AI
- Using AI to audit your existing video content and identify gaps
- Building a video content calendar using AI-assisted research and trend analysis
- Identifying high-performing formats: short-form, explainer, testimonial, thought leadership
Module 2: AI-Powered Scripting and Storyboarding
- Prompt engineering techniques for writing video scripts with ChatGPT and Claude
- Creating hooks, CTAs, and narrative structures using AI templates
- Adapting tone and format for different platforms (LinkedIn, Instagram, YouTube, TikTok)
- Building reusable prompt libraries your team can deploy at scale
Module 3: AI Video Production Tools
- Overview of leading AI video generation and editing platforms: Runway, Pictory, HeyGen, Synthesia, CapCut AI
- Creating talking-head and presenter-style videos using AI avatars
- Auto-captioning, dubbing, and localisation using AI tools
- Text-to-video generation for social content and ads
Module 4: Repurposing and Scaling Video Output
- Converting long-form video into short clips, carousels, and written summaries using AI
- Building a repurposing workflow your team can repeat every week
- Maintaining brand consistency across AI-generated content
Module 5: Measurement and Optimisation
- Tracking video performance across channels using GA4 and native platform analytics
- Using AI to interpret performance data and recommend content iterations
- Building a measurement dashboard to report video ROI to leadership
Want the detailed syllabus? Review the full outline here.
Who Should Attend This Course?
This course is built for marketing practitioners who are responsible for content production but don’t have deep technical backgrounds. It’s especially relevant for teams that are:
- Currently outsourcing video to agencies and want to bring more in-house
- Running lean content teams with high output expectations
- Looking to adopt AI tools but unsure where to start with video specifically
- Managing brand social channels that require consistent video content
- Working in industries with high content demand: eCommerce, banking, insurance, government, F&B, and education
Prerequisites
No technical background required. Participants should have basic familiarity with digital marketing or content creation. Prior experience with video production is helpful but not necessary.
Why GenAI Is Reshaping Video Marketing
Video marketing has historically been expensive, time-consuming, and dependent on specialist skills — video editors, motion designers, voiceover artists, and production crews. Generative AI is dismantling each of those barriers.
AI video tools like HeyGen and Runway now allow marketers to generate polished video content from text prompts, repurpose existing footage at scale, and localise content into multiple languages without reshoots. According to Forbes Tech Council, AI is reducing video production costs by up to 80% for early adopters in marketing.
The competitive risk is real: teams that continue producing video manually will fall behind on output volume, speed, and cost efficiency — not because the tools are hard to learn, but because they haven’t yet built the workflows.
| Traditional Video Production | AI-Augmented Video Production |
|---|---|
| 1-2 weeks per video | Hours to 1-2 days per video |
| Requires editor, designer, writer | 1 marketer with AI tools |
| High agency or production costs | Fraction of the cost with AI platforms |
| Difficult to repurpose at scale | Automated repurposing across formats |
| Manual performance review | AI-assisted optimisation recommendations |
Why Choose Grit Asia for Your GenAI Video Marketing Training?
Grit Asia is an AI and digital marketing training and growth studio based in Malaysia. The programme is founder-led by Audrey Ling, a practitioner-trainer with a track record of delivering AI and digital marketing training across Singapore institutions including SIM and NUS, and to 3,000+ learners across banking, insurance, government agencies, eCommerce, and more.
What makes Grit’s approach different:
- Practitioner-led delivery: Trainers are active digital marketers, not purely academic instructors. Every tool and workflow taught is currently in use.
- Learning by doing: Participants leave with working prompt templates, a video workflow map, and a starting content plan — not just slides.
- Industry relevance: Training content is updated regularly to reflect the latest AI video tools and platform changes.
- HRD Corp (HRDF) claimable: Malaysian organisations can use HRD Corp funding to subsidise or fully cover course fees.
- Customisable for corporate teams: The programme can be tailored to your industry, content goals, and team composition.
Speak to a programme advisor to explore how the course can be adapted for your team.
Course Format and Delivery
The GenAI for Video Marketing course is available in multiple formats to fit different team structures and learning objectives:
- 1-day intensive workshop: Full-day hands-on session covering scripting, tool application, and repurposing workflow — ideal for busy teams
- 2-day comprehensive programme: Deeper coverage across all modules including measurement and optimisation; recommended for teams building internal video capability from scratch
- Corporate in-house delivery: Conducted on-site or virtually for your team, customised to your brand guidelines, tools, and use cases
- Open enrolment cohort: Public sessions for individuals or smaller teams to join alongside peers from other industries
Key Takeaways: What You’ll Walk Away With
- A clear understanding of the current AI video tool landscape and which tools fit your use case
- A repeatable AI video scripting workflow using ChatGPT or Claude
- Hands-on experience producing at least one short-form video using AI tools during the workshop
- A content repurposing framework to multiply one piece of content across multiple formats and channels
- A measurement approach to track video performance and report ROI
- A prompt library and workflow templates your team can deploy immediately after training
Frequently Asked Questions
Is this course suitable for someone with no video production experience?
Yes. The course is designed for marketers and content creators, not video specialists. AI tools have significantly lowered the barrier to producing quality video content, and this course teaches you how to use them from the ground up.
Which AI tools are covered in the course?
The course covers a range of current tools across scripting, production, and repurposing — including ChatGPT, Claude, HeyGen, Pictory, Runway, CapCut AI, and Synthesia, among others. Tool coverage is updated regularly to reflect what’s most relevant in market.
Can this course be claimed under HRD Corp (HRDF) in Malaysia?
Yes. Grit Asia offers HRD Corp claimable programmes for Malaysian companies. Contact us to confirm eligibility and get the documentation you need for your claim.
What industries is this course suitable for?
The course has been delivered to teams across eCommerce, banking, insurance, F&B, government, and professional services. The workflow principles apply across industries, and corporate in-house sessions can be customised to your specific sector and content goals.
Summary
Video is the dominant content format online, but most marketing teams still produce it the slow, expensive way. Grit Asia’s GenAI for Video Marketing course gives practitioners the tools, workflows, and hands-on experience to build a faster, more scalable video content engine — without a large production team or budget. Delivered by an active practitioner-trainer with 3,000+ learners trained across Malaysia and Singapore, and available as an HRDF claimable programme for Malaysian organisations.
If your team is serious about scaling video content with AI, this is the course to start with.
Ready to build your team’s AI video capability?
Contact us on WhatsApp: +6012-3931007
Sources
- https://www.cisco.com/c/en/us/solutions/executive-perspectives/annual-internet-report/index.html
- https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-economic-potential-of-generative-ai
- https://www.wyzowl.com/video-marketing-statistics/
- https://www.heygen.com
- https://runwayml.com
- https://www.forbes.com/sites/forbestechcouncil/2023/07/13/how-generative-ai-is-changing-video-production/
