A 2-day AI marketing course is the most practical format for busy marketing teams: enough depth to build real workflows, short enough to fit a corporate calendar. Grit‘s 2-day programme is designed for marketing practitioners who need to move from curiosity to confident execution – covering GenAI tools, prompt engineering, content workflows, and measurement in 16 focused hours. Best suited for marketing managers, content leads, and growth teams in Malaysia and Singapore. HRDF claimable for Malaysian companies.
- 16 hours of hands-on, practitioner-led training across 2 days
- Covers GenAI tools, prompt engineering, content automation, and AI-assisted campaign planning
- HRDF (HRD Corp) claimable for Malaysian organisations
Why Choose a 2-Day Format for AI Marketing Training?
Most one-day AI workshops leave teams with awareness but not capability. Multi-week programmes face scheduling friction and dropout risk. The 2-day intensive hits a practical sweet spot: Day 1 builds the foundation (tools, mindset, prompt engineering), and Day 2 translates that foundation into real marketing applications your team can use the following Monday.
According to LinkedIn Learning research, employees retain significantly more from structured, applied learning formats compared to passive e-learning – a key reason corporate training teams are shifting to intensive cohort workshops over self-paced modules.
The 2-day structure also supports team-level adoption, not just individual upskilling. When a marketing team trains together, they build shared vocabulary, aligned workflows, and mutual accountability – which drives faster and more consistent AI adoption across the function.
What Does Grit’s 2-Day AI Marketing Course Cover?
Grit’s programme is structured around four capability pillars: mindset and adoption, tool proficiency, workflow automation, and measurement. Each pillar maps directly to marketing execution – no abstract theory, no generic AI overviews.
Day 1 – Foundation and Fluency
- AI Mindset and Adoption: Understanding where AI fits in the marketing function, addressing common resistance points, and building responsible usage habits
- Core GenAI Tools: Hands-on work with ChatGPT, Gemini, Claude, and category-specific tools for content, visuals, and research
- Prompt Engineering for Marketers: Structured prompt frameworks for briefs, copy, research, and reporting – with live practice across real marketing scenarios
- AI-Assisted Content Creation: Building first-draft content pipelines for blog posts, social captions, email sequences, and ad copy
Day 2 – Application and Systems
- AI for Campaign Planning: Using AI to map customer journeys, generate messaging frameworks, and accelerate creative ideation
- Workflow Automation: Designing repeatable AI-assisted workflows that reduce manual effort in content production, approval, and scheduling
- AI for SEO and Performance: Applying AI tools to keyword research, on-page optimisation, competitive analysis, and brief writing
- Measurement and Reporting with AI: Using AI to interpret data, surface insights, and build cleaner reporting cadences
- Implementation Roadmap: Each participant (or team) leaves with a prioritised AI adoption plan for their function
All exercises use live tools and real marketing briefs – participants work on their own brand context where possible, so outputs are immediately applicable.
Speak to an advisor to review the full outline or request a customised version for your team.
Who Is This Course For?
The 2-day AI marketing course is designed for practising marketers and marketing-adjacent roles who need to apply AI in their day-to-day work – not just understand it conceptually.
- Marketing managers and team leads responsible for content, campaigns, or channel performance
- Content writers, copywriters, and creative leads looking to integrate AI into production workflows
- Growth marketers managing paid, SEO, or social who want to accelerate execution speed
- Marketing executives at mid-size to enterprise companies navigating AI adoption mandates
- Entrepreneurs and founders managing their own marketing without a large team
No technical background required. This course is built for non-technical marketers – the focus is on practical application, not AI architecture or coding.
How Grit’s Approach Differs from Generic AI Courses
The AI training market has expanded rapidly, but most programmes fall into two traps: overly theoretical academic content, or shallow tool demos that don’t build real capability. Grit sits in a different category.
| Criteria | Grit’s 2-Day Programme | Typical AI Course |
|---|---|---|
| Delivery style | Practitioner-led, hands-on | Lecture-based or pre-recorded |
| Content relevance | Marketing-specific scenarios | Generic AI overviews |
| Output on Day 2 | Draft workflows + adoption roadmap | Completion certificate only |
| HRDF claimable (MY) | Yes | Often not |
| Team-level adoption | Designed for cohort learning | Individual learner focus |
| Trainer background | Active marketing practitioners | Academic or generalist |
Grit is founded by Audrey Ling, a practitioner-trainer in digital marketing and GenAI enablement who has delivered training at SIM and NUS in Singapore, and has trained over 3,000 learners across banking, insurance, government, eCommerce, and F&B sectors. Grit’s mentors are active digital marketing practitioners – not purely academic instructors.
Is a 2-Day AI Marketing Course Enough to Build Real Capability?
For most corporate marketing teams, yes – with the right structure. The goal of a 2-day intensive is not to make your team AI experts overnight. It is to give them enough fluency, confidence, and practical systems to begin adopting AI meaningfully and build from there.
The McKinsey State of AI report consistently shows that organisations achieving the most value from AI are those that prioritise adoption momentum and internal capability building over expensive external deployments. A focused 2-day workshop is one of the most cost-effective ways to create that momentum at the team level.
Grit’s programmes are designed with post-training momentum in mind: participants leave with templates, workflows, and a 30-day implementation checklist to ensure learning translates into execution.
HRDF Claimable AI Marketing Training in Malaysia
For Malaysian organisations, Grit’s 2-day AI marketing course is eligible for HRD Corp (HRDF) claimable funding, which significantly reduces the net training cost for eligible employers. This applies to corporate team bookings and makes it feasible to train entire marketing departments without heavy budget impact.
To understand the HRDF claims process, visit the HRD Corp official portal or speak with Grit’s team directly for guidance on documentation and submission.
Course Format and Delivery Options
- Duration: 2 full days (approximately 8 hours per day, with breaks)
- Format: In-person (preferred for team cohorts) or virtual delivery available
- Group size: Best delivered to teams of 8 to 25 participants for optimal engagement
- Location: Corporate on-site (Malaysia and Singapore) or Grit training facilities in Kuala Lumpur
- Customisation: Programme content can be tailored to your industry, tools, and team objectives
- Materials: Includes slide decks, prompt templates, workflow frameworks, and a post-training implementation guide
Key Takeaways: What Your Team Leaves With
- A clear, shared understanding of where AI fits in your marketing function – and where it doesn’t
- Hands-on proficiency with core GenAI tools (ChatGPT, Gemini, Claude, and specialist marketing tools)
- A structured prompt library tailored to your team’s most common marketing tasks
- Draft AI-assisted workflows for content creation, campaign planning, and reporting
- A prioritised 30-day AI adoption roadmap for your team or function
- Confidence to keep iterating and building on AI capabilities after the course ends
Summary
A 2-day AI marketing course delivers the right balance of depth and practicality for corporate marketing teams. Grit’s programme is practitioner-led, hands-on, and designed specifically for marketers – not technologists. Covering GenAI tools, prompt engineering, workflow automation, and measurement across 16 hours, it gives teams the fluency and systems to start applying AI immediately. HRDF claimable in Malaysia. Suitable for teams across all industries.
Ready to Train Your Marketing Team?
Speak to the Grit team to review the course outline, discuss customisation for your industry, or get a proposal for your next cohort.
WhatsApp us directly: +6012-393 1007
